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Thinking and planning
can only take you so far...
But Euro Scalers
is here to show you that experimentation and testing are the only ways to get you going.
We will help you do that so
you can keep doing it yourself!
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DON'T OVERTHINK
THE STRATEGY.
EVERYTHING YOU EVER NEEDED
TO DO TO SUCCEED
IS EXPERIMENT!
Become one of our HAPPY CUSTOMERS
FOR B2B + B2G EXPANDING ABROAD
Expansion strategy: REACH OUT + ADVERTISE
Goal: get a continuous flow of meetings without my help.
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1. Initial Check.
We discuss what markets make sense and then start with preparing the initial methods. We will research other players in the market to understand the situation better. We'll prepare the work for the reach out start.
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4. Move to translation and SEO
When we know what key words that work, we move over to more major translation work and keep the SEO in mind. Over time, SEO will be much cheaper than ad spend, that is why it is a big part of this strategy.
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2. Reach out start.
We start by writing reach-out material together and then send it to potential clients. We will use LinkedIn messages, emails, Xing (in Germany) and what ever else that is common in the industry. The goal to get immediate feedback from the customer. From this we will learn how to angle our future reach out, adjust our ads and our landing pages. To make this effective we find a balance between tailored messages and automation software. We look at the results of the campaigns together with a 2-4 week long feedback loop.
5. Landing page.
For both reach out and ads, you need landing pages. We help you make them, in the correct language with the correct layout. We make one new page (or adjust a previous one) with every loop.
3. Ads.
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As we're getting interaction with the client, we will very soon pick up ads. Ads pay off over time, but are more difficult to run. It also means that when you make them work, they're more profitable. First we make initial list of keywords together for the target language and start experimenting. We're looking at long-chain keywords, and at keywords that make for high-intent, purchasing behavior. Every loop of these ads to see results takes 2-4 weeks.
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6. Summary
To summarize, we will have an ongoing reach-out campaign, and an ongoing Ads campaign. We do this in 2-3 markets, and you will start to see which markets are reacting.
This process usually takes 4 months to reach reliable success.
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7. After the program
You are now quite optimized. You know what reach out that works, keywords to use, and ads to run. You will be able to use your time, energy, and money effectively. You don't need us anymore, you will be able to keep doing it for yourself.
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Rasmus is a super outgoing and fun person with a subject oriented and very sympathetic way of getting others to develop their business. Workshops were well organised and Rasmus had a good touch on facilitating them.
The program and the network of experts formed outstanding coaching experience that was fun and most of all valuable!
I got plenty of new ideas, tools and methods and were able to broaden my network with friends, colleagues and partners!
​Recommended
By 70+ companies
WeAre Solutions Ltd.